on the Benchrates


Benchrates — the platform where algorithm computes Values of NHL players and top professional leagues players in real time, where people rate players and where ratings based on Values are generated.

Here each bencher can rate players and evaluate their skills, write useful and interesting posts, publish own content, discuss rates, ratings, and current topics, share knowledge and experience.

Here each bencher can find Values of professional players, useful ratings based on these Values, posts, rates, and comments of people who really understand hockey, profiles with up-to-date information, lots of feeds with original content.


  • Owners
  • Managers
  • Staff
  • Leagues
  • Clubs
  • Players
  • Coaches
  • Agents
  • Referees
  • Narrow specialists
  • Juniors coaches
  • Doctors
  • Media
  • Bloggers
  • Authors
  • Podcasts
  • Channels
  • Journalists
  • Retired players
  • Graduates of the academies
  • Amateur players
  • Hockey families
  • Famous brands
  • Small companies
  • Analysts
  • Fans
  • People in the industry

Here useful statistics should be... But Benchrates was launched recently and we are collecting data about our users and traffic now. However we can definitely say that our users — people with an above-average income.

So, one acceptable level hockey gear set cost from $1500 to $3000 and one stick from $200 to $350. Attending hockey game may cost from $50 to $300 and above for one person in different countries. It is a part of expenses for so expensive and regular hobby only.


Benchrates was launched recently, for this reason you can start testing your advertising opportunities here: it is significantly cheaper than alternatives. We offer companies and entrepreneurs to start advertising on the Benchrates products and services worldwide. Just choose one or some ways to interact with our community and here's what we have 🙂


    Desktop/Mobile 100% by 250px. CPM per 1000 impressions:


    Mail to

    Main-banner mobile example
    Main-banner desktop example

    Desktop 300px by 600px. CPM per 1000 impressions:


    Mail to

    Sticky-banner desktop example

    Desktop/Mobile. CPM per 1000 impressions:


    Mail to

    Branding mobile example
    Branding desktop example

    Desktop/Mobile 100% by 250px. CPM per 1000 impressions:


    Mail to

    In-read-feed banner mobile example
    In-read-feed banner desktop example

    Desktop/Mobile, F=1 per 24h. CPM per 1000 impressions:


    Mail to

    Fullscreen mobile example
    Fullscreen desktop example

    Desktop/Mobile. CPM per 1000 impressions:


    Mail to

    Promotion mobile example
    Promotion desktop example

    We can create different custom content for you. It may be effective texts and posts, native and product, short and long, even interactive. Also we will get your idea or offer across our community. A quality content usually get a good number of impressions on the Benchrates 🙂

    If you want to place video or other creative on the Benchrates, please, mail to us. We will help you make a campaign effective and interesting.

    Mail to


What is a minimum ad budget to launching?
We recommend launch media ad by $1000 or higher. It is minimum value that to help you get objective and useful results for analysis and to reach sufficient audience.

Do you launch ad to CPA/CPC models?
We usually work to CPM model, but sometimes we can use CPC/CPA models if you have really good offer.

Who create the banners?
You create banners according to our tech requirements. There are not many of them, but it is important. Also we can make banners ourselves, this option and its price need to be discussed additional. So, mail to us anyway.

Something else about our ad
You can sign up a company account and create own content on the Benchrates. The content will be display in the Main feed and in feeds of your subscribers. It is free. You even can get a verification icon if your account is real and accord our Community Guidelines.

Mail to us